A hectic year, cramped with challenges overcome, new projects and exciting possibilities putting the path going forward in 2015. As with all enterprise, and particularly those with the adage `purchaser is kingí as our cognizance, has been on developing professional attention on a diffusion of area of interest markets. Those include: eco and outside journey; conference and enterprise tourism, sports activities and fitness tourism, cultural and heritage, music and festivals, the casual relaxer, nature based totally tourism, avitourists and the mature mobiles.
As our destination is commonly known for its fee for money circle of relatives vacations, we already boast various services right here on the south coast of kwazulu-natal ñ now we're looking for packaging in phrases of reports and lodging, which may be in addition loved with the aid of the demographic of visitors we've got frequenting our beaches starting from the campers to the five* lodges and the whole lot in-between. We have additionally began an extensive studies assignment on putting in place a chain of multi-trails and even as this is an bold mission, will absolute confidence bring extremely good monetary hobby inside the `off the crushed songí regions inside our vacation spot. At the same time as the financial system isn't always within the ripe shape, which has resulted in lots of south africans being very price aware, embarking on much less journeys far from home and often for shorter length, are in which tourism corporations inclusive of ours can excel. Underpinning any traveler or commercial enterprise go to, the advent of the ësunny & secureí initiative, launched in december 2014 (see tattler article: sunny and safe season for kzn south coast) has allowed our guests the liberty to sense safe and secure on our shoreline. With the crime price at the decrease cease of the scale we're proud to mention that the sunny and safe campaign is gaining growing impetus and in 2015 we're taking this key marketing campaign to new stages. Extra data in this key campaign will follow building closer to our easter season.